Merchant creates a campaign
The merchant sets gift value, employer price, geography, limits and dates.
The proposed journey
From employer gift to measurable local visit.
A simple experience for the employee could create a richer picture for the merchant. The stages below describe a proposed workflow that will be tested in a pilot.
Nine steps
The Savortown flow.
Employer purchases
An eligible nearby employer chooses the merchant and purchases that merchant’s gift certificates for employees.
Employee receives a gift
The recipient receives a gift certificate to the employer-selected merchant, together with the employer’s message.
Employee visits
The gift brings a new guest to the participating local business.
Gift is redeemed
The selected merchant validates and redeems the certificate’s unique token or QR code through Savortown’s redemption system.
Visit is attributed
The redemption can connect the visit to the employer and campaign.
Merchant delivers the experience
Service and product quality shape whether that guest wants to return.
Results are reviewed
The merchant can assess redemptions and available transaction or experience signals.
Customer may return
Repeat behavior is a long-term measurement goal, not a guaranteed outcome.
The recipient experience
An introduction becomes a memory.
The certificate is a way in. A relaxed conversation and an enjoyable visit are what the recipient may remember.
Illustrative lifestyle photography; the people pictured are not Savortown participants.
Positioning
The gift is the introduction.
The employer chooses the participating merchant and purchases its gift certificates. The employee receives a gift to that specific business, visits it and redeems the certificate. The merchant then has an opportunity to earn the next visit.
Never market the merchant’s discount. Market the employer’s gift.