Quantity cap
Limit the number of gifts to bound potential promotional exposure.
A proposed optional campaign
BIG DEAL: a focused tool for a specific business need.
A merchant might temporarily increase employee gift value to accelerate purchases or bring guests during quieter periods. This would be a controlled, limited campaign—not Savortown’s standard operating model.
Pilot assumptions
A limited campaign for a quieter period.
A merchant could offer an increased employee gift value to eligible nearby employers, limit the number of certificates and set a defined purchase window. Where permitted and practical, redemption could be directed toward slower times.
No BIG DEAL campaign is live. Actual terms would require commercial and legal validation.
Guardrails
Put the exposure in view before launch.
The proposed interface should display both immediate cash generated and maximum future certificate liability.
Purchase deadline
Define a short window for employer purchases.
Redemption rules
Consider slower days or hours only where supported and legally appropriate.
Local eligibility
Limit distribution to nearby employer worksites.
Financial view
Compare cash received with the maximum value that could be redeemed.
Outcome measurement
Evaluate redemption, spend, margin and potential repeat visits before considering another campaign.
A capacity and cash-flow hypothesis to test.
BIG DEAL would be an optional future campaign type. It should be assessed against merchant economics and guest experience, not treated as a permanent deep-discount strategy.